Privacy Policy

Bake the Most of Life is operated by We Are Futures Limited on behalf of Warbutons and National Schools Partnership. We Are Futures Limited is the Data Controller.

Our Commitment

We commit to process your data with due care, and in compliance with the legislation. Your personal data belongs to you, and you have certain rights in respect of the personal data about you that we process. We commit to carrying out any request that you make, as is required under the UK Data Protection Act. In the event we have made an error, we will do all we can to correct things as quickly as possible.

Our role under the UK Data Protection Act

We Are Futures Limited is the Data Controller. We Are Futures and National Schools Partnership are both a part of We Are Futures Limited.

How we use your data

We collect information from you when you sign up to one of our education initiatives, programmes or competitions. We will collect the information that we need to fulfil your request, manage your account and communicate with you. We collect information from you when you visit our websites, including the use of cookies.

Here is further detail about the information we collect and what we use it for:

National Schools Partnership:

When we collect it	What we collect	Why we collect it	How long we hold it for
Information you submit when you register with us.Information provided to us by your employer organisation.	Your name, a user profile, contact details (telephone and email), job title, subjects taught and information specific to that programme.	To administer your account with National Schools Partnership.To contact you by telephone about the campaign you are participating in, or where we believe a campaign may be of interest to you.For direct marketing: to inform you of other campaigns that may be of interest to you, including annual reminders of campaigns you participated in previously, or new campaigns that may be of interest to you based on the information you registered with us or campaigns you have participated in. You can opt-out at any time.To present you with relevant adverts when you are using social media.To provide statistics to our auditors.	The duration you have your personal account with National Schools Partnership, and for up to four years after your last engagement or after your account is closed.
When you fill in a form on our site or contact us by phone, e-mail or otherwise.	Your name, contact details and anything else relevant to your enquiry.	To deal with your enquiry and to administer your accounts with us and provide you with an effective service.	The duration you have your personal account with National Schools Partnership, and for up to four years after your last engagement or after your account is closed.
We automatically collect information via cookies that we use on the website.	Your unique user preferences as part of the website registration and log-in pages.The website pages you have visited.	To manage the log-in sections of the website and enable us to monitor and improve functionality and performance of the website.(Web analytics data are not directly linked to individuals and so we do not use this data to attempt to identify you or to make any decisions about you.)	Cookies used to manage your secure log-in are retained for the duration your user account is active.Statistical data is recorded anonymously and retained for up to two years.
Social media commentary that you submit via our social media channels.(Updated 14/09/2020) When you contact us and/or submit media through email, social media, post or otherwise.	All comments and engagement.All media (including photos, videos) and related comments.	To monitor our performance and review our campaigns to ensure that they remain relevant.To feedback on campaigns to our clients, to share across our social media and distribution channels which includes but is not limited to; on National Schools Partnership e-communications and social media, the National Schools Partnership website, and promotional videos and footage. It may include sharing across partner/sponsor channels (including, but not limited to print and social).	Social media comments are stored for twelve months.Submitted media and comments are stored for twelve months.

Competition entry forms

Where we collect it	What we collect	Why we collect it	How long we hold it for
Via competition entry forms that are either physical entry forms, sent via email, or another digital entry method, or uploaded.	Teacher name, school name, school address, pupil name, year group, age, parent name, parent email, parent phone number.	For the fulfilment of the competition, to be able to contact the winners/runners up to ensure the distribution of prizes.	For as long as it takes to administer the competition, or longer where there is a legal requirement to do so.

Sharing your information with third parties

We may share your personal information with selected third parties that we work with to process your data (data processors), including:

The client organisation (for example Sky or Proctor & Gamble) of their partners related to the relevant programme who is supporting the campaign you are participating in.
Our suppliers and contractors to enable us to provide website, data management, fulfilment or other services.
Analytics and search engine providers that assist us in the improvement and optimisation of our website.
Our data partner, The Education Company Ltd, in relation to data obtained from registrants based in the Republic of Ireland only.

We only share your data with reputable third parties to process for specific limited purposes and in compliance with a ‘Data Processing Contract’.

We may disclose your personal information to other third parties, in limited circumstances:

If we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
Where the third party is another data controller, only where the purposes for processing are compatible.
If we are under a duty to disclose or share your personal data to comply with any legal obligation, or to enforce or apply our terms of use which includes exchanging information with other companies and organisations for the purposes of fraud protection.

We will keep your data within the UK or European Economic Area unless we tell you otherwise. Where this occurs, we will take the necessary steps to ensure your data remains securely protected.

How we securely protect your information

Your data is collected and stored using secure network connections and servers. We take all reasonable measures to keep your data secure using appropriate physical, electronic and organisational controls and procedures. Our staff are trained and have limited access to your data.

However, the transmission of information via the internet is never completely secure, and we cannot guarantee the security of your data transmitted to our site. You are responsible for keeping your username and password secure to ensure the information remains confidential.

We only keep information for as long as is necessary, to run a specific campaign, to meet our legitimate interest in marketing other campaigns, and to ensure that we have appropriate auditable records of our business activities, or as required by law. Information is then securely erased.

Your Rights

You have rights under the UK Data Protection Act, including the right to request:

Access to your own personal information.
Any inaccurate information we hold about you is corrected.
Information about you is deleted in certain situations.
We stop using your personal information for certain purposes, including for direct marketing.
Your candidate profile is provided to you in a portable format.
Any decisions about you are not made by wholly automated means.

Contacting Us

If you wish to make a request in respect of your rights or have any questions or complaints about how we process your data, you should contact our Data Protection Officer.

Email: comms@wearefutures.com

Tel: 020 7198 8374

By post: Data Protection Officer, We Are Futures, 1 Paris Garden, London SE1 8ND

If you make a request to us, we will respond as quickly as we can, and within one month.

Our company registration details

We Are Futures Limited is a company registered in the United Kingdom, company number 05082340 whose registered address is 73 Cornhill, London EC3V 3QQ.

We are registered with the regulator in the UK, the Information Commissioner’s Office (ICO), registration number 10741216.

In the event you are unsatisfied with the way we have dealt with your request you have the right to complain to the Information Commissioner’s Office. Details of how to complain to the ICO can be found at https://ico.org.uk/concerns

About this Privacy Notice

This privacy notice is in addition to our terms & conditions which govern your use of our Bake the Most of Life website or our National Schools Partnership website.

Where we are collecting personal information from a parent or legal guardian about a pupil participating in a scheme, we will provide you with a separate privacy notice to explain information in an age-appropriate manner.

We may update this privacy notice from time to time. Please check back regularly to see any updates or changes.

This privacy notice was last updated in January 2025.