Privacy Policy
Our privacy promise
We’ll always clearly explain how we use your personal data, and we commit to process your data carefully, securely, and in compliance with the legislation. Your personal data belongs to you, and you have certain rights in respect of the personal data about you that we process. We commit to carrying out any request that you make as is required under the legislation. In the event we have made an error, we’ll do all we can to correct things as quickly as possible.
Who we are
Bake the most of life is provided in association with National Schools Partnership.
We Are Futures Limited is the Data Controller and operates National Schools Partnership websites.
How we use your data
We collect personal data from you when you sign up to our email newsletter or create an account to access free education content, events and competitions.
We will request the data that we need to fulfil your request, manage your account, communicate with you to promote new education initiatives, programmes or competitions, and tailor website content that we believe will be of interest. We use cookies and collect data from you when you visit our websites to understand how you use them and to tailor content. When you submit data to us, you agree to us processing your data according to this privacy policy and our cookie policy. You must not use our website or submit your data if you are under 13 years old. We do not sell your personal data to anyone.
This is how we use the data that we collect:
| When we collect it | What we collect | Why we collect it | How long we hold it for |
|---|---|---|---|
| You subscribe to National Schools Partnership email communications. | Your email address. | To send you email communications to keep you informed of free education initiatives and competitions, sponsored by our partners. You can opt-out at any time. | For as long as you are subscribed and for twelve months after you unsubscribe. |
| You join one of our education initiatives and / or you create an account with National Schools Partnership. | Your name, email address, postal address of your education establishment, teaching job title, subjects taught and your answers to questions that help us personalise the most relevant content for you. | To administer your account with National Schools Partnership and to personalise your experience on our website. To contact you about the initiative you are participating in, or where we believe an initiative or event may be of interest to you. To personalise email marketing about free education initiatives that may be of interest to you, including annual reminders of initiatives you participated in previously, or new initiatives that may be of interest to you based on the information you registered with us or previously participated in. You can opt-out at any time. To present you with relevant adverts when you are using social media. To provide statistics for auditing purposes. | The duration you have your personal account with National Schools Partnership, and for up to two years after your last interaction or after your account is closed. |
| You enter a competition. | Your name, school name, education address, and where appropriate, pupil name, year group, age, parent or legal guardian name, email and phone number. | For the fulfilment of the competition, to be able to contact the winners/runners up to ensure the distribution of prizes. | For twelve months after the competition has been processed. |
| You attend an event or focus group. | Your name, school name, education address, and where appropriate, pupil name, year group, age, parent or legal guardian name, email and phone number. When you register for an event, we’ll provide a separate privacy notice that explains which information we collect at the event for any other purposes, such as photography. | To contact you and administer your participation in the event. | For twelve months after the competition has been processed. |
| You fill in a contact us form on our site or contact us by phone, e-mail or otherwise. | Your name, contact details and anything else relevant to your enquiry. | To deal with your enquiry and to administer your accounts with us and provide you with an effective service. | The duration you have your personal account with National Schools Partnership, and for up to two years after your last engagement or after your account is closed. |
| You visit our website. | In accordance with our cookie policy, we use cookies and digital identifiers to track sessions on our website, recognise you as a returning user, track pages you visit, content you download, links clicked and to record your interaction with the website to analyse any problems you incur with the user-experience. | To manage log-in and visitor sessions on our website and enable us to monitor and improve the functionality and performance of the website. To help us understand which content is most relevant to you and to understand which types of content are most viewed or downloaded. | Cookies used to manage your secure log-in are retained for the duration your user account is active and according to your cookie consent settings. |
How we share your data
We share your personal data with selected third parties that we work with to process your data. Under data protection legislation, these are known as Data Processors. We only share your data with these third parties to process data for specific limited purposes and in compliance with a ‘Data Processing Contract’. Data processors we commonly work with are:
- the sponsoring brand’s organisation or their partners related to the relevant initiative you are participating in, for example to fulfil content or prize draws.
- our suppliers and contractors that enable us to provide website, app, data management, fulfilment or other technical services that we use to run National Schools Partnership.
- analytics providers that assist us in the improvement and optimisation of our website, communications and content.
We may disclose your personal data to other third parties, in the following circumstances. Under data protection legislation, these are known as Data Controllers.
- Where the purposes for processing are compatible, and only when we notify you and ask for your consent to do so.
- If we sell or buy any business or assets, in which case it is our legitimate interest to disclose your personal data to the prospective seller or buyer of such business or assets.
- If we are under a duty to disclose or share your personal data to comply with a legal obligation, or to enforce or apply our terms of use.
We will keep your data within the UK or European Economic Area wherever possible. Where your data is processed outside of the UK, we will make sure that there is a lawful basis for the processing, the processing is carried out under our instructions in compliance with a ‘Data Processing contract’, and we ensure that all reasonable measures are used to keep your data securely protected.
How we keep your data secure
Your data is collected and stored using secure network connections and servers. We take all reasonable measures to keep your data secure using appropriate physical, electronic and organisational controls and procedures. Our staff are trained and have limited access to your data.
However, the transmission of any information via the internet is never completely secure, and we cannot guarantee the security of your data transmitted to our site. You are responsible for keeping your username and password secure to ensure the data remains confidential.
We only keep data for as long as is necessary to ensure that we have appropriate auditable records of our business activities, or as and where required by law. Data is then securely erased.
Your rights
You have rights under the UK Data Protection Act, including the right to request:
- Access to your own personal data.
- Any inaccurate data we hold about you is corrected.
- Data about you is deleted in certain situations.
- We stop using your personal data for certain purposes, including for direct marketing.
- Your profile is provided to you in a portable format.
- Any decisions about you are not made by wholly automated means.
Contacting us
If you wish to make a request in respect of your rights or have any questions or complaints about how we process your data, you should contact our Data Protection Officer.
Email: comms@wearefutures.com
Tel: 020 7198 8374
By post: Data Protection Officer, We Are Futures, 1 Paris Garden, London SE1 8ND
If you make a request to us, we will respond as quickly as we can, and within one month.
Our role under the Data Protection Act and our company registration details
The Data Controller is We Are Futures Limited.
We Are Futures Limited is a company registered in the United Kingdom, company number 05082340 whose registered address is 73 Cornhill, London EC3V 3QQ.
We are registered with the regulator in the UK, the Information Commissioner’s Office (ICO), registration number Z1403706.
In the event you are unsatisfied with the way we have dealt with your request you have the right to complain to the Information Commissioner’s Office. Details of how to complain to the ICO can be found at https://ico.org.uk/concerns
About this Privacy Notice
This privacy notice is in addition to our terms & conditions which govern your use of our website.
Where we are collecting personal data from a parent or legal guardian about a pupil participating in a scheme, we will provide you with a separate privacy notice to explain information in an age-appropriate manner.
We may update this privacy notice from time to time. Please check back regularly to see any updates or changes.
This privacy notice was last updated in 27/03/2025
